Welcome to RE-Invention house

A concept salon...

What we are all about



Re-Invention house is a metamorphosis of Re-Invention, Upgate, Louth that was established in 2008 by  Jak Bakewell. Designed to be a revolutionary salon to support the high end of the market. Within the beautiful market town of Louth, Re-Invention House is a "concept salon" offering a truly unique experience between stylist and guest not seen before in either Louth or the city.

What we are all about is....You!




Jak is the salon owner and founder of Re-Invention. Jak established the brand Re-Invention in 2008 as a salon dedicated to all aspects of hairdressing, set in beautiful surroundings. Since then, the salon has grown from strength to strength. Jak has 14 years in-salon experience including, for much of that time leading a team of up to 8 stylists. Jak is also a qualified colour educator for Davines, training fellow salons from Lincolnshire to Scotland. 

Jak loves to travel and exchange travel experiences with his guests as well as always being up for a good debate. Just don't mention the weather... In his spare time, Jak likes the quiet life in the country with regular bursts of the city. Jak is happiest surrounded by friends and family.

What Jak says about his work, "I love my job, I get to make people feel good and in turn they make me feel great. I love to learn from all the different guests I meet in the salon and their advice normally takes me to some amazing places on my travels. My work runs through my veins and I am so lucky to be able to get up everyday, excited about the people I will see and the hair I will create. I simply can not wait to welcome guests old and new to Re-Invention House to show everyone what I have been up to. I hope you love it as much as me." 



Scott has had the privilege of working alongside Jak since 2011, helping to expand and manage the Re-Invention brand as co-Style Director. With over 16 years working and training within high end, luxury salons, Scott has a plethora of experience, knowledge and creativity. Boasting an impressive CV of work ranging from stage and competition work to editorial styling for consumer publications, Scott is a stylist in demand, now choosing to concentrate solely on managing an extremely full and busy client base.

Scott says, "I'm incredibly lucky to be able to earn a living doing something I love so much. Hair has always been a great passion of mine. Even as a child I would spend hours making my younger sisters sit whilst I played with and styled their hair, much to their annoyance but the definite appreciation of my busy working mum. Throughout my career, I have been blessed with many amazing opportunities which have enabled me to hone my craft and be the best I can be. I believe my strengths lie in being able to translate editorial, fashion forward hair into consumer friendly and wearable styles that work for each individual. I think my clients would describe me as fun, approachable, happy and honest! Oh, and good at what I do, I hope!!!"

Away from the salon, Scott enjoys keeping fit.You will often see him running around Louth, usually training for his next challenge. Be that a muddy obstacle course or a half marathon, he isn't fussy.

what makes us unique



Where possible, treatments will be carried out in a room for just you and your stylist. Select your own music, sit back, relax and enjoy your experience in beautiful and unique surroundings.



From barista style coffee and speciality teas, to G&T and Kir Royale, there is something to tempt you on our menu.



Whether you're catching up with work or just keeping up to date with social media, don't let us slow you down. With fibre broadband and access to iPads, we've got you covered.



At Re-Invention House, we pride ourselves on providing only the highest quality products for our guests; taking time to source, research and test all colour, care and styling products we use.



- Daily newspapers

- Eclectic library of coffee table books

- Fresh fruit

-monthly magazines

- Aftercare prescriptions

the products we use



Davines is a family-owned, boutique Italian brand dedicated to supporting sustainability and biodiversity whilst creating products that perform at the very best level for both consumer and stylist. This is why we chose Davines as our premier product partner.

find out more


For decades WOW have been changing women’s lives by solving unmet beauty problems with innovative products. Now, with Color Wow, we’re solving every issue related to color-treated hair.

Find out more




French fashion design meets hair care. Hair is viewed as an accessory to any outfit and seen as your crown. Balmain enables stylists to achieve contemporary catwalk ready styles fused with classic Parisian elegance.

Find out more

You're Invited...

Services and pricing

Bespoke pricing structure

At Re-Invention House we believe in individuality and equality for all.

This is why we have no set pricing structure

We instead offer a bespoke quote to each individual based upon many factors



                   -Hair health

                   -Treatments required


What our guests have to say about us...

"Hi Jak and Scott.  Just want to say what a fabulous experience having my hair “done’ yesterday was. You have created an escape from reality in Re-invention House. It is perfect. Relaxing. Funny. Stylish. Interesting. Alternative. Welcoming. Warm. The only thing missing was an extra long stylus so I could reach the iPad once I’d pushed the  chair backwards!!  Once I have DJ power it’s hard to relinquish that ha ha. The embarrassment of being seen reading THE DAILY MAIL was made less painful by the orange hot chocolate. Well done you two. Loved the whole experience. In the 🔅🔅🔅 years I’ve been having hair care this is the first time ever I have not felt the need to read a book/magazine whilst the colour was on the bonce. Spent the whole time trying to work out where I was in relation to the door. Great fun. 🤣 well done. Jayne xxxxx"

"This is no hairdressers. This is an elegant oasis from which you emerge, relaxed, refreshed and with your hair all gorgeous!"

"A feeling of opulence hits you the moment you walk through the door. I instantly feel relaxed and at ease with professionalism always."

"Peace and tranquil environment.I feel as though I am entering another world for an hour or so."

Contact Us

Drop us a line!

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We are currently unable to accommodate any new clients, however should you like to be added to our waiting list then please do get in touch.

Telephone bookings will be taken Tuesday-Saturday between 8am-9am. At all other times an answer machine will be available, after which Jak or Scott will return you call at their soonest availability. 

( This approach  allows us to remain totally customer focused.)

Re-Invention House

Pawnshop passage, Merce row, Louth, Lincolnshire, LN11 9JQ

01507 609 666



By Appointment


By Appointment


By Appointment


By Appointment


By Appointment


By Appointment


By Appointment